Tuesday, April 6, 2010

Quote of the Day

Get the customers who already want to love you but can't. There are vast swaths of this city, basically un-covered because they are poor and black. In those neighborhoods and suburbs you can't find the paper sold, and if you don't know about it already you won't see it marketed. "Nobody reads us there," was the refrain I always heard, which ... okay, that's a problem as has a solution: GO GET READERS THERE THEN. Sell as hard there as you do in Lincoln Park. Well, sell harder. And for God's sake, at least pretend the neighborhood ain't a foreign country when you do show up to cover it. Quit condescending and start working.
- Athenae at First Draft

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