Quote of the Day

Jay McAdams, here:

Well, we have to look even deeper and not just ask, “What kind of shows the public really needs?”. Theatres need to ask the much more profound question, “WHAT DO PEOPLE NEED IN THEIR LIVES TODAY?” Many artists will have no interest in this question, as it is has nothing to do with how they have always created their works. Yet by definition, non-profits are Public Benefit corporations. We are there to serve the public, not just to do the art that we like and think the public should like too. If they liked it as much as we do, we wouldn’t be having this conversation.

H/T The Prof (who, it should also be said is making sense here).