ACT has teamed up with everyone from dancers and musicians to smaller theater companies. It also started a new works series. Those initiatives helped the company increase artistic offerings from 12 shows in 2006 to 45 last year. Adding so many performances freed up ACT to try something new on the business side of the operation. In addition to its traditional season subscriptions and individual ticket sales, ACT launched a membership program. For $25 a month, members can see anything at ACT, as often as they like.I dig it, for reals. At E.S.T., there's one guy, just one guy who comes to literally EVERYTHING. He was coming to everything before I got there in 1996. He's still coming to everything now. I think people would take advantage of that kind of deal, especially now.
Scandiuzzi: "Like a gym membership. What it does, it appeals to a younger constituency that wants flexibility, doesn't want to be tied to let's say, I have to be here every other month. It frees them, they can call the day before, see a play, a dance, whatever."
Wednesday, February 17, 2010
Ideas I Like
Via The Playgoer: