I read this article in the Times (get it free while you can!) over the weekend and was pretty excited about it (mostly because I missed The Shipment). One regular complaint I hear among younger theatre-makers is that the union agreements and rules make it too hard to capture a show on video, both for posterity and for marketing purposes. I'm not sure how all of that works with this.
But then I also read this from Next Stage, and thought Simon raised some good thoughts. It obviously isn't a simple issue and I'm still psyched by the idea, but some consideration about how it works is definitely warranted.