...Very interesting...
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Rants, ravings, rage and righteous thoughts about a life in theatre from a formerly anonymous playwright
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"...Not just a mediocre playwright but a dishonest mediocre playwright." - Thomas Garvey
2 comments:
This is a good idea, though I wish the trailers themselves were a little more evocative. And the sound was better throughout.
I find that one of the mistakes people make when advertising a play is that they're too close to the work and so, they are too literal with its expression in the ad/trailer.
What should be advertised is the effect, atmosphere or driving idea of the play, rather than the playwright's words.
I think it would make for a more compelling "movie" that then draws people to go to the theatre - or in this case, get someone to ask for a script.
We'll see if this helps our ticket sales or not, but already, in a few days, it has more more hits than many "trailers" for theatre shows get. Plus, it's not simply a badly lit edit of a performance with poor sound.
It's about the idea of the show. It's only a minute long. It doesn't try to tell you everything. It's connected to a website. It precedes the show by enough time to actually build something.
http://www.youtube.com/watch?v=oFdQegUWWes
While this is definitely made with a slightly different purpose than the PWC "spots", I'm definitely trying to put my money where my mouth is.
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